Marketing & Communicating with the Aging In Place Client (CAPS I)

Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. The goal of the course is to equip course participants with the knowledge and tools to effectively market and sell services to the aging in place (AIP) market. By completing this course, participants will be able to:
  •Describe three segments within the AIP market that present business opportunities for building professionals.
  •Identify access points and marketing opportunities within targeted AIP market segments.
  •Explain how allied professionals can collaborate effectively to serve a targeted AIP market.
  •Identify common challenges of functioning in a real world environment for the AIP population.
  •Enhance the AIP client consulting process with effective needs assessment and communication techniques. This course qualifies for:
  •6 CE for AIBD
  •0.6 CEU for AOTA
  •6 NAHB CE for: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

Event Information

When: 3/26/2025 9:00 AM - 5:00 PM 9:00AM - 5:00PM

Where: Traverse City, MI Virtual Classroom
Virtual Classroom

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Contact: Debbie Perkins
HBA of Northwest Michigan
3040 Sunset Lane
Traverse City, MI 49684

Phone: 231-946-2305
Fax: 231-946-1051
E-Mail Address: debbie@hbagta.com

NAHB Member Fee: $259

Non-member Fee: $309

Sponsoring HBA: HBA of Northwest Michigan
Sponsoring HBA Website: www.hbagta.com

Special Instructions: Local members: $224

 

• Designations:
  CAPS
• Related Audiences:
  

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